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Viacom18 Network has acquired the digital media rights of IPL for the next five years (from 2023 to 2027). A day after this big deal, Reliance Industries director Nita Ambani said that the company wants to take it to every cricket lover in the country and the world. The network aims to create world class IPL coverage. He also said that IPL represents the best in India and the tournament will reach every household in the country which is currently going through a digital revolution.
Reacting for the first time since the IPL media rights e-auction, Nita Ambani, Director, Reliance Industries said, "Sports entertain, inspire and bring us together." Cricket and IPL represent the best in India and sports. That is why we are proud to further deepen our association with this wonderful sport and this wonderful league.
He further said, 'Our mission is to take the wonderful IPL experience to every cricket lover, whether they are in our country or any part of the world.'
Viacom18 on Tuesday successfully bid for Rs 20,500 crore for Package B (Digital Media) of IPL Media Rights. This is Rs 50 crore per match, which will be paid for 410 matches. Viacom18 will not only stream every IPL match online over the next 5 years (from 2023 to 2027) but will also broadcast top sports leagues from across the world, including the NBA and La Liga.
Globally, Viacom18 has acquired the TV as well as digital rights in 3 of the 5 international territories, including major cricketing countries. This reputed network also bought Package C with a bid of Rs 3,273 crore.
Viacom18 Sports is the new destination for the best sports from around the world with its TV channel Sports18 and digital platform Voot, where sports enthusiasts can watch FIFA World Cup Qatar 2022, NBA, La Liga, Ligue 1, Serie A and other top ATP and BWF events. With the purchase of IPL digital media rights, now Viacom18 has also entered the world of cricket broadcasting. With this deal, it has joined the leading sports platform of the country.