IPL Media Rights Sold For Whopping Rs 43,050 crores

 IPL Media Rights Sold For Whopping Rs 43,050 crores, IPL Set To Become 2nd Richest League

New Delhi: If reports are to be believed, the IPL media rights for packages A and B, which includes rights for TV and Digital, have been sold for a humungous amount of Rs 43,050 crores. This means that BCCI will be earning more than 100 crores per match, which is way more than what was expected before the start of the auction.

In the previous auction in 2017, Star India edged out Sony Pictures for the media rights with a bid of rs16,347.50 crore. With the deal, the BCCI earned 55 crores per match.

Reports also state that the bids for the TV and digital rights have been won by two different companies. According to sources, the bid for Package A is won by Sony Pictures, who is likely to challenge the winner of package B to get the exclusive rights for both TV and Digital.

Meanwhile, with a valuation of more than 100 crores per match, IPL has become the second most valued sporting event in the world, leapfrogging English Premier League (EPL) and National Basketball Association (NBA). A total of 7 companies—Zee Group, Sony Pictures, Viacom-led JV, Disney+Hotstar, Culver Max Entertainment, Times Internet, and Fun Asia participated in the e- auction.